Al Rajhi Projects – UAE & SAUDI ARABIA

As major players in the middle-eastern construction industry, Al Rajhi Projects desired a new, adventurous look that projected a daring and modern image. An exciting, yet industry related colour scheme, was employed in unison with an abstract, computer generated fractal design concept to achieve this. Demonstrating an endless growth in a mathematically correct process, fractals are the equation used in galaxy formation, snowflakes and coastal lines which may look random but are precise and calculated.